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If there’s one thing TikTok does better than dance routines and drama, it’s turning skincare routines into full-blown obsessions. From slugging to skin cycling and glass skin, the app has tons of beauty gurus and beauty tips we never knew we needed.
And just when we thought we were caught up, here comes another trend — skin flooding. The idea here being that we layer multiple toners or watery hydrating products on damp skin to fully “flood” it with moisture.
I just found out about this last week. So if you’re reading this with a raised brow thinking, “Huh?”, I feel you. So let’s break down what skin flooding is, why people are raving about it, and how to try it for yourself to see if it works for you.
What Is Skin Flooding (Really?)
What is skin flooding exactly? The name sounds intense, but it’s honestly one of the most gentle skincare routines out there.
Basically, skin flooding is all about layering lightweight, hydrating products (especially toners) onto damp skin to deeply replenish moisture. You’re not just doing one swipe of toner and calling it a day. You’re either applying the same toner multiple times (like 3 to 7 layers) or using a mix of different hydrating toners and essences, one after another. The goal is to literally “flood” your skin with hydration, slowly and intentionally.
And while this skincare routine might be blowing up on TikTok right now, this method has been around for years in Korean skincare under the name “7-skin method.” (FYI: in K-beauty, “skin” is often what they call toners). The idea was to apply up to seven thin layers of toner to build up hydration without piling on heavy creams.
TikTok basically gave it a rebrand (now it’s “skin flooding”), but the concept is the same: give your skin a hydration bath, one layer at a time, especially if it’s been feeling dry, tight, or dull.
Why Skin Flooding Is Worth the Hype
While some TikTok skincare trends are more aesthetic than effective, skin flooding actually delivers results.
I went down a mini TikTok rabbit hole watching people try it out, and honestly? Everyone’s skin looked ridiculously glowy and healthy. Even in the comments, people were raving about how this method saved their skin, and that was just after a few days of layering toners.
Here’s why everyone’s falling in love with skin flooding and why your skin might just thank you, too:
It’s like giving your skin a tall glass of water
If you have dry, flaky, tight skin, skin flooding hydrates deeply and gradually, which helps your skin hold on to moisture better, especially when the weather’s wild, the AC’s on full blast, or your skin’s just going through it.
It boosts glow without greasiness
Unlike thick moisturizers that can feel greasy (especially on oily or acne-prone skin), skin flooding layers featherlight formulas that absorb quickly. You’re left with that dewy, plump look with no greasiness.
Strengthens your moisture barrier
When your skin is well-hydrated, it’s less prone to irritation, redness, and those annoying little flakes. Skin flooding can help restore and maintain your moisture barrier, which is basically your skin’s defense system against environmental stressors like pollution and harsh weather.
It plays nice with other skincare steps
Hydrated skin absorbs serums and actives better. So if you use vitamin C or retinol, doing skin flooding beforehand can help those products work harder, without irritating your skin.
It’s totally customizable
Whether you want to do three layers or go full K-beauty mode with seven, you can tailor the routine to suit your skin’s needs — and patience level.
How to Do Skin Flooding in 5 Simple Steps
Skin flooding isn’t complicated; it just needs a little patience, the right products, and lots of hydration. Here’s how to do it like a pro:
Step 1: Double Cleanse Gently
Before you flood your skin, you want a clean slate, without stripping your skin dry.
Start with an oil-based cleanser to melt away makeup, sunscreen, and grime. Then follow it up with a water-based cleanser to get rid of any leftover residue. This two-step cleanse keeps your skin fresh, hydrated, and prepped to soak in all the goodness that follows.
Good cleansers to try are HARUHARU Wonder Oil Cleanser, which is nourishing and gentle on sensitive skin, and follow up with La Roche-Posay Cleanser, which cleanses without making your skin feel tight.
Step 2: Gentle Exfoliation (Optional but Recommended)
If you want your toners to penetrate better, exfoliate gently 2–3 times a week.
Use something like MediCube Zero Pore exfoliating pads to unclog and tone in one swipe. They’re quick, beginner-friendly, and give your skin that smooth, glowy reset without irritation.
Step 3: Layer Your Toners (The Flood Begins)
This is the heart of skin flooding. You’ll want alcohol-free hydrating toners with ingredients like glycerin, hyaluronic acid, panthenol, or green tea.
Here’s how it works: after cleansing and (optionally) exfoliating, apply a layer of toner to damp skin and gently pat it in with your hands, not a cotton pad —no rubbing.
Give it a few seconds to sink in, then go in with another layer. Repeat this process, layering up to three to seven times depending on how thirsty your skin feels.
You can use the same toner for every layer or mix different hydrating ones, starting with the lightest and working your way up to richer textures. It might sound extra, but trust me, your skin will drink it up.
If you’re not sure where to start, here’s a solid list of toners grouped from lightest to heaviest, for layering like a pro.

Anua | COSRX | ROUND LAB | Haruharu | ACWELL | Isntree | I’m From | TIRTIR
Step 4: Add Your Actives or Serums (Optional)
Once your skin is drenched and happy, this is your moment to bring in targeted treatments. Use whatever serums or actives your skin loves (niacinamide, peptides, vitamin C), just keep it gentle so you don’t overwhelm your freshly flooded face.
Tip: After skin flooding, skip strong acids or retinol. Your skin is extra absorbent at this stage, and intense actives can lead to irritation.
Step 5: Lock It All In (Moisturizer + SPF)
This step is non-negotiable. All that hydrating work? You want to seal it in. Use a moisturizer that fits your skin type; light gels for oily skin, richer creams for dry types.
COSRX Moisturizing Cream is the cherry on top: It’s light, non-greasy, and super hydrating.
And don’t skip SPF, especially in the morning. Hydrated skin still needs protection from UV damage, pollution, and all the other daily skin stressors.
Final Thoughts: Is Skin Flooding Worth Trying?
If your skin’s been feeling dry, tight, or just generally meh, then yes, skin flooding is 100% worth a shot. It’s one of those trends that works because it’s rooted in something skincare has always needed: hydration.
It’s gentle enough for beginners, customizable for pretty much any skin type, and there’s something oddly soothing about that layer-by-layer patting that makes you feel like the main character in a K-drama.
So, if you’re like me and just found out this is a thing, welcome. Let’s glow up together!
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